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GivingTuesday Toolkit

GivingTuesday – November 30th, 2021

RRF Foundation for Aging will match once again dollar-for-dollar up to $5,000! The match runs from November 22nd through December 3rd.

Help us reach our $25,000 goal!

Thank you for being part of our Ambassador team this GivingTuesday! Ambassadors like you – who give and encourage others to do the same – will be key to ensuring our giving day is a success.

GivingTuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. This global movement inspires millions of people to give, collaborate, and celebrate generosity! As we prepare for GivingTuesday 2021 and our year end campaign, we would like you to consider the ways you can make a difference.

  1. Send out your own appeal – Encourage your network to act and give. We challenge you to send a personal “ask” to 5 contacts on/by November 22nd. You can mail or email your appeal. See examples below: Mail/email/Social Marketing templates.
  1. Be a social media champion – Please follow, like and share our posts OR create your own! Below are some social media posts to help get your friends excited and inspired to give on GivingTuesday (and up to December 3 for the matching grant). Feel free to create your own content as well. A heartfelt video about why you support the organization will incite more donations than just sharing a post. See examples below: Mail/email/Social Marketing templates.

    Post reminders:

  • Photos and videos get more interest. See photos to use below: Graphic Files.
  • When referencing Pathlights, please tag us by using @Pathlights
  • Tag @GivingTuesday in you posts to help amplify our mission
  • Use hashtags like #GivingTuesday, #givingback, #volunteering, etc.

    Our social media channels are:

  1. Give65 Match – Are you a night owl? Help us get matching dollars from Home Instead Charities through their Give65 program. We are eligible to receive up to $5,000 of matching funds but, Home Instead only matches a total of $60,000 for all registered charities. This money goes fast-in about 10 minutes! If you donate at 12:01am on November 30th and your donation will be tripled by being eligible for two matches!!! The process is simple. Find us on the Give65 website at https://www.give65.org/Pathlights and click “DONATE NOW.”
  1. Matching Gifts – Does your employer provide a matching gift? Do you know an organization that may be willing to donate another match for the campaign? 84% of donors are more likely to donate if their gifts are eligible to be matched and mentioning matching in fundraising appeals results in 71% more donations and 51% higher donation amounts. See Alison if you need more information or have a referral. 
  1. Additional Resources – Spread the word however it works best for you. Print flyers to post at the office or coffee shop or use the info slips to accompany your letter. If you have a need for another type of material, contact us and we will see if we can create it. See flyer and slips to use below: Graphic Files. 
  1. Support us with a donation – Inspire others with an early commitment. We encourage you to donate on November 22nd – the first day of our match period. Donations can be made at Pathlights.org and then share with others that you donated. If your friends know that you’ve donated they are more like to donate to the same organization.

Mail/Email/Social Marketing Templates

Graphic Files